Florida Huddle Planning Team

Meetings & Events Team
Huddle@VISITFLORIDA.org

Global Marketing & Trade Team
Gabriel Martinez
Director of Global Travel Trade
gmartinez@VISITFLORIDA.org

Mariana Barnes
Global Travel Trade Account Executive
mbarnes@VISITFLORIDA.org

Kelli Godwin
Global Trade Trade Account Executive
kgodwin@VISITFLORIDA.org

Sponsorship Inquiries
Florida Suppliers, if you would like to maximize your exposure at this year’s conference, please consider one of our many sponsorship opportunities!
Contact AdSales@VISITFLORIDA.org for more information. 

Local and News Media Inquiries
Media@VISITFLORIDA.org

VISIT FLORIDA Partnership Inquiries
Industry Relations Department
Partner@VISITFLORIDA.org

Public Relations Team (Travel Industry Media Inquiries)
PR@VISITFLORIDA.org.
Media interested in attending Florida Huddle must complete a registration application. Media delegates are not considered fully registered until the Florida Huddle PR team reviews and approves the registration.

About VISIT FLORIDA

Purpose:

Brighten the lives of all

Vision:

Establish Florida as the No. 1 travel destination in the world

Mission:

Enrich the quality of life in our communities

Values:

Make an impact

Work purposefully and live passionately

Persist

VISIT FLORIDA, the state’s official destination marketing organization, drives tourism through a public-private partnership that matches public funding dollar-for-dollar. Partnering with thousands of businesses across the state, it serves in a leading role within Florida’s tourism ecosystem, protecting and promoting Florida’s $142 billion vacation brand through global marketing, public relations, and travel trade efforts.

Additionally, VISIT FLORIDA provides critical statewide support after hurricanes and other crises, helps destinations attract conferences and conventions, and operates Florida’s official welcome centers.

VISIT FLORIDA helped attract a record-breaking 142.9 million visitors in 2024, and secured #1 domestic (14.8%) and #2 international (25.2%) market share in 2023.  All that visitation generated $127.7 billion in economic impact and supported 2.1 million Florida jobs in 2023, making tourism a key economic engine benefiting Florida families.

The Florida Legislature’s independent Office of Economic and Demographic Research calculates VISIT FLORIDA’s ROI as delivering $3.3 in return to the state for every public dollar invested, making VISIT FLORIDA one of the best performing economic development programs in state history.  

VISIT FLORIDA's corporate office is located at 101 North Monroe Street, Suite 900, Tallahassee, Florida 32301. The office can be reached at (850) 488-5607.

To learn more about VISIT FLORIDA, follow us on our industry social media channels: Facebook and X @FloridaTourism